Terms and Conditions
The Responsible Drinking Media Awards (RDMAs) are open to all South African journalists who have demonstrated an effort to support Responsible Drinking, by publishing an article in the South African media (print, broadcast and online) that covers any story on Responsible Drinking – including issues related to alcohol abuse and its consequences in the period from 1 August 2017 to 31 July 2018. These issues include, but are not limited to drink driving, underage drinking, foetal alcohol syndrome, binge drinking and alcohol related violence.
The RDMAs recognises journalistic efforts that aim to change perceptions and habits related to alcohol abuse.
This Diageo SA initiative aims to encourage journalists to become true ambassadors for Responsible Drinking and Diageo SA believes that the journalists’ efforts will ultimately help to change consumer behaviour.
The entries will open in late May 2018 and close again on 31 July 2018.
The categories for 2018 and prize money to be won are as follows.