31 August 2017
Winners of the 2017 RDMAs announced
The winners of the 2017 Diageo SA Responsible Drinking Media Awards (RDMAs) have officially been announced, following an awards ceremony held in Johannesburg this evening.
Finalists from around the country were flown in and treated to an exclusive event at the Four Seasons Westcliff Hotel, hosted by MC Leanne Manas and attended by Diageo executives, industry stakeholders and media.
The RDMAs recognise journalists and media at large for their efforts to positively influence perceptions and habits related to the irresponsible use of alcohol. Judged by a mix of media experts consisting of Mpumelelo Mkhabela, Joanne Botha, Leanne Manas, Ryland Fisher and Angelo Fick, the 2017 winners are as follows:
Best Newspaper was won by Le Roux Schoeman for his article in the Die Burger titled “Die Stil Aktivis” or “The Silent Activist”
. The article is the true story of a girl born with Foetal Alcohol Syndrome (FAS) and the woman who helped her beat the odds.
Le Roux Schoeman
Daphne Grundling won the Best Online category for “Ek het alcohol oorwen – Theo Erasmus” on Netwerk 24. Daphne tells the story of Theo Erasmus, a well-known Afrikaans musician, who went to the very depths of alcoholism and his journey to become sober again.
Best Magazine went to Ernusta Maralack for her article in Kuier magazine “Donker Dae van Drank”. This was a fantastic account of a wife’s love for her husband who became addicted to liquor at the height of his lecturing career. Ironically, he wrote a thesis on alcoholism, but could not help himself.
Best Broadcast and Best Up & Coming
won both Best Broadcast and Best Up & Coming for her insightful exposé on SABC’s Special Assignment called “Deadly Decisions”.
The insert looked at the fatal and devastating effects of drunk driving and how it radically changes the lives of its victims.
Best Community Media
Best Community Media was won by Veronique Smal of MFM for the clever campaign run by the radio station in which they staged various accident scenes in Stellenbosch. They then had various industry representatives call in to discuss the negative effects of drink driving.
Journalist of the Year and Media House of the Year
Journalist of the Year went to Cleopatra Jones for the best overall entry and Media House of the Year
was awarded to Media 24 for having submitted the most amount of entries this year.
Consumers’ Choice Award
Finally, to mix things up a little and get the South African public involved, Diageo SA opened up all the finalists’ articles to a public vote on Facebook. Simphiwe Dlamini was selected as the winner of the Consumers’ Choice Award
for his insert on Ugu Youth Radio named “ Alcoholic hepatitis”
“The RDMAs had a record number of entries in 2017 and we want to thank each and every journalist for creating such valuable and influential content. These awards have been put in place to acknowledge their efforts and to encourage them to keep doing so, “says Sibani Mngadi, Corporate Relations Director of Diageo South Africa.
The winner of each category won R15000 and were publicly acknowledged for their efforts to help combat alcohol abuse in South Africa. For more information on the awards and how to enter next year, visit https://diageordma.co.za/.
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, JεB, The Singleton, Talisker & Lagavulin whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.