Media Centre

Entries to 2016 RDMAs officially now open to media

Diageo SA is pleased to announce that entries for its sixth Responsible Drinking Media Awards (RDMAs) are officially open.

The RDMAs recognise journalists and media at large for their efforts to positively influence perceptions and habits related to the irresponsible use of alcohol. The awards are open to South African journalists who write articles that relate to responsible drinking and the impact of alcohol abuse, including issues such as drink driving, underage drinking, foetal alcohol syndrome, binge drinking and alcohol-related violence. Any published material on any media platform that aims to support this cause is eligible to enter the awards and win a prize.

“The RDMAs have had invaluable support from the South African media over the last few years. The more awareness raised out there about responsible drinking, the more chance we have of positively impacting South Africans and the way they think about their alcohol consumption,” says Jeff Milliken, Managing Director of Diageo SA.

The 2016 awards will be divided into six categories across Best Magazine, Best Newspaper, Best Online, Best Broadcast, Best Community Media and Best Campus Media with two overarching awards for Journalist of the Year and Media House of the Year. The winner of each category will walk away with R15000 and a public acknowledgment for their efforts to help combat alcohol abuse in South Africa.

For more information on the awards and how to enter, journalists can visit Entries are open from 8 July 2016 until 12 August 2016 and can either be submitted online or by downloading an entry form and sending it to

Winners will be announced at an official awards ceremony on 31 August 2016.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, JεB, The Singleton, Talisker & Lagavulin whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands and performance, visit us at Visit Diageo’s global responsible drinking resource,, for information, initiatives, and ways to share best practice.